CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn ...

Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s ...

On Wednesday, Starbucks (NASDAQ: SBUX) released preliminary fourth quarter results that fell short of estimates as weak U.S.

The new boss of Starbucks has promised to simplify its "overly complex menu" as the coffee chain attempts to win back customers and boost falling sales. Brian Niccol said the company needed to ...

As part of the communication strategy, Niccol said Starbucks must reintroduce itself. “We’re fundamentally changing our ...

Starbucks (SBUX) new chief executive Brian Niccol is laying out his turnaround plan for the troubled coffee giant that's facing rising competition, a boycott and flagging sales that posted a ...

U.S. stocks are slipping as some more steam comes out of Wall Street’s huge, record-breaking rally. The S&P 500 fell 0.3% in ...

Failed to import article template. Reason: Failed to fetch dynamically imported module: ...

On Tuesday, the Centers for Disease Control and Prevention and other federal agencies announced they are investigating an E.

The company’s stock plunged 8% in premarket trading — the worst day since March 12, 2020, when the world went into Covid ...

A slide in some of the world’s biggest largest technology companies dragged down stocks, with traders also wading through a ...

Its shares fell about 4 per cent in after-hours trading. The stock has gained nearly 28 per cent since the company named ...