Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company's coffee shops are still hugely popular in the U.S., Niccol also has to contend with baristas and hardcore Starbucks customers who say they want plenty of changes.

Starbucks' new CEO, Brian Niccol, faces challenges including placating investors, addressing staff complaints, and refining operations. Baristas have raised issues about understaffing and poor benefits.

Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s largest coffee chain is currently brewing in.

The firm's baristas have complained that they suffer from chronic understaffing, poor pay and benefits. They are also urging the company to allow them to ban aggressive customers from Starbucks stores

Several other baristas who are part of, or who aim to be part of, the new Starbucks Workers United union, want to see Starbucks complete the contract bargaining process with worke

Starbucks's new CEO Brian Niccol is experiencing a tremendous battle in his office after taking the top slot at Starbucks because baristas and loyal customers are demanding change for the better in the company.