Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head ...

Starbucks CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and ...

Starbucks’ new CEO Brian Niccol spoke for just about six minutes in a pre-recorded video released Tuesday afternoon. In it, ...

The java chain reported sales that fell for the third quarter in a row and suspended its guidance for the full fiscal year ...

Chipotle faced a similar food-safety crisis in 2015 and 2016, but managed to bounce back less than five years later.

Starbucks faced a leadership change amidst operational challenges, including union issues and founder interference. See why ...

On Wednesday, Starbucks (NASDAQ: SBUX) released preliminary fourth quarter results that fell short of estimates as weak U.S.

Starbucks Corporation (NASDAQ:SBUX) is in the spotlight after jolting investors by suspending its forecast through the next ...

A day after an E. coli outbreak tied to Quarter Pounders in the western part of the United States left one dead and 10 ...

as new CEO Brian Niccol starts implementing a turnaround strategy. Niccol, who joined Starbucks in August after serving as ...

Starbucks (SBUX) new chief executive Brian Niccol is laying out his turnaround plan for the troubled coffee giant that's facing rising competition, a boycott and flagging sales that posted a ...