U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring ...

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

The Associated Press reported the company's ad campaign sparked a debate about race, Western beauty standards and backlash to ...

The message that “Sydney Sweeney has great genes/jeans” paired with close-up shots of her blonde hair and blue eyes in the ...

Sydney Sweeney’s latest campaign for American Eagle looks, on the surface, like a textbook win. The imagery is rich with ...

American Eagle’s fall campaign featuring Sydney Sweeney is drawing fire over a controversial play on the word “genes." ...

After American Eagle faced a slew of backlash for a controversial ad campaign starring Sydney Sweeney, praising her “good ...

Some critics saw the wordplay as a nod, either unintentional or deliberate, to the discredited theory of eugenics.

Even Stephen Colbert thinks the online uproar over Sydney Sweeney ‘s American Eagle jeans ad is a bit much.

Clever wordplay in the viral commercial has launched debate over what message the steamy spot it's really sending.

Sydney Sweeney’s “Good Jeans” ad for American Eagle sparked backlash online, leading to a range of commentary and debate—here’s the controversy, explained.