PRODUCTS struggling with market visibility can improve awareness about their brand by leveraging trendy events, according to a Filipino toothpaste maker. Homegrown toothpaste brand Hapee was launched ...

MANILA, Philippines — Lamoiyan Corp., maker of Hapee toothpaste, is pouring in around P150 million to expand its business to include cosmetics and whitening products this year. Cecilio Pedro, founder ...

Lamoiyan Corp., maker of Hapee toothpaste, said it is investing P150 million to add cosmetic and skincare products to its offerings. Cecilio Pedro, founder of Lamoiyan Corp. and President of ...

Make this your preferred source to get more updates from this publisher on Google. MANILA, Philippines – Hapee Toothpaste earned a needed scoring boost after ensuring the services of top amateur ...

Lamoiyan Corp., the company behind homegrown toothpaste brand “Hapee,” is spending roughly P150 million to expand to cosmetics this year. On the sidelines of an event hosted by the Federation of ...

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Hapee toothpaste was launched in 1988, the same year as the Seoul Olympics. Cecilio K. Pedro, Lamoiyan Corporation’s founder, shares how he was able to capitalize on the Olympics fanfare to increase ...

Make this your preferred source to get more updates from this publisher on Google. MANILA, Philippines – Josh Vanlandingham saved Hapee Toothpaste from a late-game collapse, burying a three-pointer ...

PERSONAL hygiene and homecare products maker Lamoiyan Corp. is looking to expand to the cosmetics sector with an initial investment of roughly P150 million. Cecilio Pedro, founder of the company ...

This case study describes how Hapee, locally produced toothpaste owned by Filipino company Lamoiyan Corporation, used a social media campaign to grow trial and awareness. This case study describes how ...