Apple's exec Craig Federighi explains that the Cupertino giant has a different approach to AI and it's not about creating ...

According to Bloomberg, Apple's internal research exposed the wide gulf between Siri and ChatGPT when it comes raw AI ...

When the iPhone 16 line-up was launched without most of the headline AI features, there was much criticism about ...

While others rush AI to market, Apple is taking its time. WSJ’s Joanna Stern talks with the company’s head of software Craig ...

Senior Apple Exec Craig Federighi said that unlike some AI rivals, his company had no plans for a super-smart AI. Siri won’t be sentient.

To recall, Apple’s position with Siri is quite unique. For example, Siri is getting enhanced natural language understanding and deeper integration with apps as well as local files. However ...

However, I’m willing to wait for Apple Intelligence, even if that means getting the personal Siri AI assistant I want won’t be ready until iOS 19, iOS 20, or even later than that. The tidbit ...

The firm, which estimates that deep Siri integration with apps could drive $3B in revenues in 2026 and could approach about $50B in a decade, maintains a Buy rating and $256 price target on Apple ...

It’s almost time for the start of a new era for Siri. Those aren’t my words, they’re Apple’s. But what does that mean? How is Siri getting better? It will start with iOS 18.1 in October ...

We'll get the first set in the iOS 18.1, iPadOS 18.1, and macOS 15.1 updates, but Apple is preparing for the next batch, too. In backend code, MacRumors has discovered new references to Siri's ...

According to Bloomberg's Mark Gurman, who cited internal research, OpenAI’s ChatGPT outperforms Apple’s voice assistant, Siri, by a notable margin. ChatGPT was found to be 25 per cent more ...