The Elf on the Shelf — based here in Atlanta — and rooted in a family tradition back going back to the 1970s, has sold a whopping 7 million books (and elves) since its 2005 release. Some think the elf ...
It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. “The Elf on the Shelf” — based here in ...
Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf, ...