Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

Now that you've chosen a segment (or segments) you're ready to position your product or service in each segment. You'll need a positioning statement for each targeted segment. But what does ...

Centennial, Colorado--(Newsfile Corp. - December 24, 2025) - The Obesity Medicine Association (OMA) released its Position Statement on Medicare and Medicaid Coverage and Expanded Access to Obesity ...

When confidence in institutions wavers, trust does not return through slogans or positioning statements. It is rebuilt, slowly, through authenticity—through alignment between what leaders say and what ...

In a world moving faster than planning cycles, the real threat to strategy isn’t volatility — it’s the widening gap between knowing and adapting. For most of this past year, I’ve sat across from CEOs ...

Prince Harry named Prince William and Kate Middleton as past contacts in his witness statement in his lawsuit against ...

"In other jurisdictions, members convicted of crimes involving dishonesty or lying under oath would ordinarily have resigned.

Sean McDermott was fired by the Buffalo Bills after serving as the head coach for nine seasons. The Buffalo Bills are making ...

Today, Sir David shared a poignant message in response to the ongoing speculation about his family, telling CNBC that his ...

Greenlandic Prime Minister Jens-Frederik Nielsen on Monday reaffirmed that the U.S. latest statements, including the tariff ...

The New York Jets need some more firepower on defense this offseason, especially after trading Quinnen Williams and Sauce ...

This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how do we leverage this?” My ...