In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

Six Purdue coaches will wear shoes designed by cancer patients to Hammer Down Cancer. They will be auctioned off to benefit ...

After Phoenix Suns all-star Devin Booker debuted the signature sneakers on the court for 30th anniversary of “Forrest Gump” ...

Michael Jordan didn’t just win championships—he made them look good. From the courtside to the streets, his sneakers weren’t ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships and products across the sports business ...

As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

Scott Richey covers college basketball for The News-Gazette. His email is [email protected], and you can follow him on Twitter ( @srrichey ).

Victor Wembanyama, the young NBA sensation and pride of French basketball, continues to reach extraordinary heights in both popularity and marketability.

Official release • Get NBA League Pass TODAY • NBA All-Star 2025: Complete coverage The National Basketball Association and ...

Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

Phoenix Suns forward Kevin Durant and guard Devin Booker crack the list of the top-15 jerseys sold by a player in the ...

From the Concords to the Legend Blues, we’re breaking down all the hottest versions of arguably the hottest Js ever.