PIL Logistics has launched a new logo and refreshed brand identity which signals a closer collaboration with its parent ...

In an era where smartphones handle everything from 4K video editing to AI-generated emails, many users feel overwhelmed by ...

Companies should establish detailed guidelines to ensure collaborations highlight shared values while preserving distinct ...

Thomas Peter Maletta points out some of the most "boring" brands with simple logos, straightforward messaging, and no viral ...

The 80s were all about bold colors, neon lights, and futuristic-yet-retro aesthetics. But what if today’s biggest brands ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is ...

O f course, Meghan Markle is attracting criticism for her Netflix lifestyle show – along with the series of branding missteps ...

The flywheel effect is the idea that small, consistent efforts build momentum over time, leading to exponential growth. The ...

Many iconic beauty brands opt for a timeless, classic logo that can remain recognisable and relevant for decades without significant changes. Estée Lauder's logo exemplifies this approach. The elegant ...

Fast-food job losses in California spiked after passage of the $20 minimum wage for some workers, according to a new study. A Berkeley Research Group study discovered not only were there 10,700 ...

Pro Tip: Keep your anchor points to a minimum: the fewer points, the smoother your curves. While script logos can work for many businesses, they're particularly effective for brands wanting to convey ...

Balwani is serving his sentence at the grimly named Terminal Island, a minimum-security federal facility ... in August 2023 and now operated as a sub brand of TechCrunch.