BMW's simple blue-and-white logo is getting a refresh for incoming models from February onwards, starting with the new 2027 ...

The BMW i7 eDrive50 uses fifth-generation BMW eDrive technology, centred around a highly integrated electric drive unit. It’s powered by a 101.7kWh battery pack paired with a single e-motor, which ...

BMW is expected to standardize a cleaner satin finish roundel across new production starting in February. Badge rollout ties ...

Although the internal combustion engine has lost 41 horsepower, the electric drive unit has received new software to make up ...

BMW’s focuses on electric and plug-in hybrid models while we wait for the Neue Klasse iX3 SUV to arrive in dealer showrooms.

Discover the meaning behind the BMW logo, a symbol rich in history and significance. This video explores the origins of the logo, its design elements, and what they represent, particularly in relation ...

Carmaker BMW has unveiled a logo for its newly launched, standalone brand BMW Alpina, dedicated to high-end performance vehicles. Originally founded as a BMW tuning business in 1965, Alpina was ...

One of the world’s coolest tuning companies is now part of one of the world’s biggest carmakers. As of 1 January 2026, Alpina is officially a part of the BMW MegaCorp. Only took three years. And BMW ...

German automakers have a decades-long reputation for forcing people to buy specialty tools. BMW has managed to take that specialty tool requirement and crank it up to a level we've never seen before.

SALT LAKE CITY — In a moment inside the Salt Lake City International Airport last week, a crowd gathered to witness the unveiling of the Utah 2034 Olympic and Paralympic branding and logo. Cheers ...

It’s a big year for Bavarian Motor Works. Not only is BMW celebrating its 50th anniversary in North America. Its historically most significant car is also sharing the same birthday: the 3 Series. To ...

The arrival of the new BMW iX3 signals more than just another SUV launch. It marks the beginning of BMW’s Neue Klasse era, which will roll out no fewer than 40 fresh or facelifted models by 2027. Yet ...