The viral stuffed toy is already familiar to avid TikTok users, but it’s starting to ping the radar of the rest of the ...

The plush monster toy has gone from a regional eccentricity to an essential Birkin accessory, seemingly overnight.

Labubu, the viral sensation from Popmart's The Monsters series, has spawned a wave of knockoffs called Lafufus, creating ...

Have you heard of Labubu dolls? And no that isn’t some new Gen Z slang. It’s a new toy that people are obsessed with.

Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

Explore the journey of Labubu, from a Nordic mythology character to a viral collectible toy that has captured the hearts of ...

But like so many cultural obsessions that came before it, the Labubu craze hasn’t been without scandal (or chaos). From ...

The ‘blind box’ toy is in for a new record as its get sold for $150,000 at the Beijing auction. What is this Life-Sized ...

Just when you thought you’d heard it all, AliExpress is also set to run a live stream directly from Pop Mart’s theme park ...

The fuzzy critters with pointy ears have become a viral sensation. They’ve even caused a fight or two to break out.

When Divina Rocco first heard of the viral Labubu plush dolls sold by the Chinese collectibles retailer Pop Mart, she ...