Labubus are a global sensation — sparking long lines outside toy stores, selling out online within minutes, and listing for ...

Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

A quirky, sharp-toothed plush named Labubu—crafted by Chinese brand Pop Mart—has taken Finland by storm, drawing crowds and ...

The plush monster toy has gone from a regional eccentricity to an essential Birkin accessory, seemingly overnight.