Huggies is putting its “blowout protection” to the ultimate test in a new campaign from McCann titled ‘Expensive Sh*t.’ The stunt leans into one of parenting’s most universal anxieties: the baby ...

Have no fear, because Huggies is so confident its Little Snugglers diapers can prevent costly messes that it allowed 18 just-fed babies - handpicked for their digestive capabilities - to crawl over ...

In a new campaign, ‘Expensive Sh*t’, Huggies Little Snugglers attempted to protect nearly half a million dollars’ worth of luxury goods from the ultimate baby blowout disaster.

Following yesterday's teaser, published here on CB, Huggies, in collaboration with McCann New Zealand and McCann New York, has launched its audacious new campaign, 'Expensive Sh*t'. The campaign puts ...

Huggies and McCann are putting priceless luxury items in the line of fire with Expensive Sh*t. B lowouts are every parent’s worst-case scenario. They don’t just ruin outfits - they ruin car seats, ...

Blowouts are every parent’s worst-case scenario. They don’t just ruin outfits - they ruin car seats, couches, strollers, and confidence. The fear of “what if it leaks?” quietly dictates where parents ...

Kimberley-Clark has agreed to pay more than eighty-billion New Zealand dollars to buy Kenvue. Kimberley-Clark makes products like Kleenex tissues, Huggies nappies, and U by Kotex tampons and pads.

We set out to analyze 31 diapers to find our top choices for safety and sustainability. But the truth is, reviewing disposable diapers for those factors was more than a little tricky. That’s because ...

NEW HAVEN, Conn., March 5, 2026 /PRNewswire/ — The National Diaper Bank Network (NDBN) is partnering with Depend®, a Kimberly-Clark brand, to distribute 2.1 million pair of absorbent underwear to ...

Danilo Boer has been named the third most-awarded chief creative officer in the world, according to this year’s World ...

The company behind the Huggies brand is looking at giving them free nappies and wipes as part of its efforts to meet gender equality targets.

When money is tight, even a “small” Walmart run feels risky. You’re trying to cover toilet paper, school snacks, laundry, and still have a little left for gas, all before next payday. Rollbacks can ...