Damaged rims is a complete nightmare, not only if it's an eyesore but unbalanced wheels could lead to more problems and even crashes. Fixing them is a painful expense and could cost an arm and leg.
Get a file, some emery cloth or wet & dry, a touch up brush of silver paint and a touch up brush of lacquer and DIY. If you don't, road salt and water will get underneath the lacquer and start to ...