Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

Kendrick Lamar’s second Gatorade ad uses “peekaboo” and a powerful voiceover to explore how loss fuels greatness. As the first musician to front a Gatorade campaign, Lamar continues to redefine how ...

Gatorade's Smart Gx water bottle reminds you to stay hydrated throughout the day while automatically syncing your intake numbers to the Gatorade GX app. With electronic hydration sensors located with ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

TEL AVIV, Israel--(BUSINESS WIRE)-- Today, impacX (TASE: IMPC.TA), the Internet of Packaging company that provides a full end-to-end connected experience for water, vitamins, supplements and CPG ...