Dr Pepper has passed Pepsi to become the number-two-selling soda in the United States.Pepsi has fallen into third place.Dr Pepper is trying to grow its brand by adding new flavors of its core product.

In the 1990s, a simple marketing contest called "Number Fever" promised Filipinos a chance to escape poverty. Instead, it ...

Sprite, for example, has always been the clear leader in the lemon-lime soda space. PepsiCo has tried various brands, but they’re a distant number two, much as R.C. Cola is technically third in the ...

The number-three soda brand has also not been afraid to discontinue flavors. "And then there are the discontinued flavors such as Dark Berry, Diet Cherry Chocolate, Cherry Vanilla, and Vanilla Float.

What would you turn to if Diet Coke and Diet Pepsi disappeared? We taste-tested five diet cola alternatives to find the best ...

One commenter on YouTube wrote, “A year of AI development later and it still looks terrible.” Another added, “The best ad ...

The soda giant's price increases offset flat sales in certain business units Beverage giant Coca-Cola reported third-quarter results before market open Tuesday. Coca-Cola Co. shares were rallying ...

The desire to own a piece of history isn't the only reason to collect vintage bottles. These items are worth a pretty penny ...

The 1990s were a golden age for corporate marketing wars. Few rivalries were as fierce—or as expensive—as the one between ...

TEHRAN- The cinematheque of the Iranian Artists Forum (IAF) will review American filmmaker Billy Wilder’s 1961 political ...

The makers of Poppi, a prebiotic drink, settled a lawsuit stating that marketing claims of a "healthy gut" were not backed by ...