From consistent storytelling to subverting your own festive traditions, many brands are betting on a returning creative idea ...

This partnership became one of the most financially devastating marketing decisions in recent memory, resulting in a $27 billion loss in market value and a 30% sales drop. But as I explored in my ...

There’s a magical place in Highland, Kansas where one person’s castoffs become another’s treasures, where vintage Coca-Cola signs mingle with cast iron skillets, and where the thrill of the hunt keeps ...

As brands increasingly include morality clauses in contracts with partners, they need to plan carefully to mitigate financial ...

Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher ...

In a strategic move, Visa has appointed Gaurav Ramdev as the new Head of Marketing for India and South Asia. Ramdev, who has ...

The Coca-Cola Holiday Caravan tour has nine stops planned in the Birmingham area, beginning on Nov. 19 and wrapping up on Nov ...