Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

The impact of the Indiana Fever star goes well beyond the basketball court. In her second season, Clark is also changing the ...

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

Ryan Brewer, an associate professor of finance at Indiana University Columbus and an expert in valuations, spoke with NBC ...

Indiana Fever coach Stephanie White criticized WNBA referees after a controversial no-call involving Caitlin Clark and ...

Last year, Clark put up 19.2 points and a WNBA-high 8.4 assists a game while earning an All-Star berth and the Rookie of the ...

Caitlin Clark, the Indiana Fever's standout guard, is not just rewriting the record books-she's also transforming the financial landscape of the WNBA. According to finance expert ...

Skip Bayless' extremely bold Caitlin Clark-Michael Jordan comparison will catch the attention of WNBA and NBA fans.

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Caitlin Clark's economic impact on the WNBA is projected to surpass the $1 billion threshold in 2025, according to finance ...

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on ...

Clark is widely considered a generational talent. Her meteoric rise through college and into her sophomore year in the WNBA ...