Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

The impact of the Indiana Fever star goes well beyond the basketball court. In her second season, Clark is also changing the ...

Caitlin Clark, the Indiana Fever's standout guard, is not just rewriting the record books-she's also transforming the financial landscape of the WNBA. According to finance expert ...

Skip Bayless' extremely bold Caitlin Clark-Michael Jordan comparison will catch the attention of WNBA and NBA fans.

There's been plenty of discussion about how the 'Caitlin Clark effect' has led to renewed interest and viewership in the WNBA ...

What exists between Caitlin Clark and Angel Reese is more than a rivalry; it's a powerful duality that enriches the landscape of women's basketball. It's not about who beats whom, ...

Caitlin Clark's economic impact on the WNBA is projected to surpass the $1 billion threshold in 2025, according to finance ...

WNBA season has been a rollercoaster so far for the Indiana Fever. Sitting at 2-2, the team is coming off a tough 90-88 home ...