"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Disclaimer: This author is a Grinch in human guise. I would rather clip Italian greyhound toenails and do laundry full of ...

The good old Elf on the Shelf. You know, that dreaded-by-parents, yet desired-by-kids-everywhere Elf on the Shelf. Our elf’s ...

Elf on the Shelf 18 is here! Click HERE To Watch! <a href=" a superhero elf on the shelf here to save the town!Watch the ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention ...

The Elf on the Shelf and the Real Elf see who is the better elf!Watch the bloopers and BTS here: <a href=" <a href=" | Merch ...

Throw money at your elf problems. Here are some things you can buy to jazz up your mornings and keep the holiday magic alive.

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

Forest Hills Elementary School in Alabama uses a real-life 'Elf on the Shelf,' played by Assistant Principal Jon Ray Russell, ...

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, ...

Kylie Kelce may love holidays, but she certainly does not love the "malarky" that accompanies them ... like the Elf on the ...

Santa's spy known as Elf on the Shelf is turning 20 this year. That's two decades of family memories and parental creativity ...