Six of baseball’s top players are adding a little extra shine this season. In collaboration with Topps, Fanatics and Nike, ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

We got back to winning ways in the Women's Super League with a 3-1 victory over Everton at Walton Hall Park on Friday ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

We're back in Premier League action for Sunday's game against Chelsea at Emirates Stadium. The match kicks off at 1.30pm UK ...

Novak Djokovic, Rafael Nadal and Roger Federer are the dream names when it comes to endorsement for companies, not just on ...

From the 2026-27 season onwards, the official matchball for the Bundesliga and second division will come from German athletic ...

Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club's official kit ...

Texas Tech's partnership with Adidas is already paying off in a big way. After parting ways with Under Armour, the Red ...

The Premier League club announced the multi-year reunion by calling Adidas "synonymous with success," noting previous ...

The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club ...