Ford Performance is rebranding as Ford Racing, the automaker announced today. As Ford competes in various series around the world, the high-performance division brings together the separate teams ...

Ford Performance, the racing and high-performance road car division of the Ford Motor Company, has been renamed as of Thursday: the division will now be known as Ford Racing. It's a branding shift ...

“This is not a marketing exercise,” general manager Will Ford says. Ford Performance is being rebranded as Ford Racing as the Blue Oval aims to emphasize the connection between its many racing ...

Ford is ditching the Performance branding and simplifying its message. Starting in 2026, the automaker’s global motorsport division will operate under a newly revived name: Ford Racing. The ...

Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder ...

Ford Racing unveils the 2026 Mustang Dark Horse SC, featuring a supercharged 5.2L V-8, dual-clutch transmission, GT3- and GTD ...

Ford’s motorsport division is getting a new-old name—the Blue Oval confirmed that Ford Performance will be rebranded as Ford Racing. Ford Performance has been rebranded as Ford Racing, unifying ...

Goodbye, Ford Performance. Hello, Ford Racing. Ford Motor Co. is rebranding its high-performance division and the multinational name used for its motorsport and racing activity. “This is not a ...