YouTube is making its service more appealing to TV ad buyers with a new ad offering announced on Wednesday at its annual YouTube Brandcast upfront event in New York. The company said it will introduce ...

YouTube is launching 30-second non-skippable ads for connected TVs. The new ad format aligns with the recent shift in viewer consumption patterns. YouTube advertisers can now leverage Google AI to ...

Chandraveer, a seasoned mechanical design engineer turned tech reporter and reviewer, brings more than three years of rich experience in consumer tech journalism to the table, having contributed to ...

YouTube will only place the ad blocks on the top 5% of its most popular content when viewed on a TV. Reading time 2 minutes YouTube is getting a little bit of an advertising shakeup. The company ...

If you watch YouTube videos primarily on your TV, you may soon come across 30-second ads you won't be able to skip, just like commercials on traditional TV channels. The video platform has announced ...

In the realm of streaming content, YouTube remains a force to be reckoned with. The latest news from the Brandcast 2023 event reveals that YouTube has achieved an astonishing feat by garnering 150 ...

Google Ads is testing 30-second non-skippable ads in regular YouTube campaigns. This format, until now, was reserved for premium placements via YouTube Reservation buys. The details: Why we care. The ...

YouTube commercials are about to get more frustrating as the company announced its plans to bring unskippable 30-second ads when watching content on a TV. During its YouTube Brandcast event, the ...