Encouraged by signs of growth, CEO Joshua Schulman is pledging to “rekindle creative and commercial alchemy” as the luxury ...

Brands now make up 90% of Premier Foods’ revenue, up from around 83% a few years ago, with the company having reduced its ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

Brands need to think about how they can help consumers find a spark of joy against a challenging economic and social background.

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...

Waitrose is building on the success of last year’s ‘Sweet Suspicion’ by taking a longer-form, storytelling approach to its ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Cheez-It became the biggest launch in its category in four years. Its owner Kellanova has ambitions in the long-term to ...

UK marketers are more likely to be “fully confident” in their abilities with AI, but there remains a gap between application ...

AI is taking jobs from marketers in areas such as SEO and ad production, but the challenge remains the same: make yourself ...

The announcement follows Netflix’s introduction of a new audience metric last week, reporting more than 190 million active ...

Leaving a corporate marketing career to launch a startup is “exhilarating,” says Ghostdog Pets CMO Joanna Botwood.