New spots that take a page from Rankin/Bass stop-motion classics are supported by retail media and social extensions, ...

A campaign timed to World Kindness Day includes audiovisual stories designed to interrupt consumers’ feeds and combat ...

Brands at the 2023 iteration of Bravo’s fan convention for its reality shows saw double-digit lifts in brand recall, purchase ...

The multichannel campaign includes activations in popular Los Angeles spots and a Snapchat cameo within the film that ...

The pizza chain supports its value-oriented holiday messaging with comedic ads, in-person events and digital games.

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the ...

The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is ...

The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around ...

CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator ...

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by ...