Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.

Reddit's new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversation.

Google Search is rolling out Store ratings to more countries, the company announced today. Store ratings have been available for US searchers for years, and are now expanding to Australia, Canada, ...

New features like negative keywords and improved reports help refine campaigns, offering more control for advertisers.

Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.

Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.

Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and ...

Google argues, in part, that a breakup would make advertising less valuable and harm publishers and merchants.

Search Engine Land » PPC » Google AI Overview ads launch on mobile in U.S. Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine ...

TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.

OpenAI's Varun Shetty also said publishers will be fairly compensated through 'significant incremental traffic from new audiences.' ...

Search Engine Land » SEO » Retailers: Google is becoming your new category page Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...