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The initiative was announced at the National Summit on Artificial Intelligence and Culture in Banff.

The agency will lead the retailer's social content strategy, media planning and creative development.

Budweiser sets new goals with real-time retail media play in Quebec TVA integrations align with live gameplay, extending the campaign into retail and mobile via Couche-Tard.

Canadian Tire taps Vantage to consolidate retail media operations The partnership will support campaign execution and audience activation across channels while reducing reliance on fragmented tools.

Schulich ExecEd campaign backed by largest media spend in years Developed with NP Digital and Rebl House, 'Take Your Seat' represents increased investment in YouTube.

Canadian viewers tuned into the Paralympics over 10 days across the public broadcaster's English and French networks.

Ellen Griffi will lead global strategy and capabilities as OMD standardizes operations across markets.