LIGHTBLUE's Simon Walsh writes on the perfect formula for advertising in the Middle East: bravery, buzz and bold ideas.

Living Room Dubai's Mohamad Arnous writes on how AI is shifting norms in the advertising and marketing industry.

At a dinner for VIPs attending World Governments Summit, they reflected on the global news agenda at a time when the news ...

Amber Communications’ latest work for Himalaya taps into humour, relevance and self-assurance to connect with digital-first teens.

Life coach Chris Harrison shares his advice on what to do with the time in between creative projects as a former creative ...

Submissions from independent agencies rose by 18 per cent for Cannes entries this year and 1,672 shortlists have been announced.

Marketers and agency leaders speak about the surge in performance marketing and the need to track brand-based metrics better.

Campaign Middle East speaks to real estate leaders about how luxury branded residences transform brand equity into luxury ...

The Gold winner of Best Place to Work: Individual Shop/Network of the Year 2024 for Campaign’s Global Agency of the Year ...

The Gold winner of Corporate Communications/Marketing Person of The Year 2024 for Campaign’s Global Agency of the Year Awards ...

While the gaming industry feels incredibly fresh and cutting-edge, it is easy to forget its origins stretch back further than ...