The star of this year’s Yellow Tail Super Bowl ad is Roopert, an animatronic kangaroo. Yellow Tail is the first wine brand to air an ad during the Super Bowl in 40 years, and the 30-second regional ...

"Connect with an emotion that we all really love to experience." That, simply, is how Adrien Colon would advise wine brands to make the most of video as a way to reach consumers. Who, you might ...

The Kangaroo Jack of wine, Yellow Tail, has managed to do something not even Fosters beer or pseudo-Aussie restaurant chain Outback Steakhouse has achieved: Embarrass the hell out of actual ...

In the run-up to the brand’s third Super Bowl commercial, Yellow Tail wine harnessed the power of social media with a contest that asked consumers to share videos of what makes them happy. Two ...

[ yellow tail ] is making the dream of stardom a reality for someone, starting with a starring role in the wine brand's new TV commercial, which will debut during the Big Game on Sunday, February 3, ...