WD-40, the 52-year-old brand of household lubricant, emphasizes versatility to consumers, with its Web site listing more than 2,000 ways that customers say they have used the product, like “cleans ...
• Tip 1: Don't slap your name on just anything to make a buck. • Tip 2: Find weaknesses with existing products and fix them. Then you can charge more. • Tip 3: But raise prices cautiously; make ...
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