Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right ...

It's no surprise that business organizations are globally being transformed. Everything is changing: the way organizations design, build, finance, staff, market, and service. The need is greater today ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Purpose and people are the foundation of strategy, but success starts with ensuring everyone understands the vision, the ...

During the past several years, Santa Clara University has laid out a comprehensive blueprint for its future. Published in 2014, the Integrated Strategic Plan defines a bold vision that reinforces ...

Corporate mission, vision and values statements are critical components that successful businesses use to support the company culture, align operational efforts and appeal to existing and potential ...

In order to craft our strategic vision, we cannot merely list everything we do, as important as all of those things are. To stand apart in our work, we must build on our strengths. Our vision must be ...

The Milwaukee County Zoo and the Zoological Society of Milwaukee unveiled a new strategic plan for the zoo. The new mission, vision, and plan focus on improving the zoo in not only how it takes care ...

With the euphoria of Air India (AI) returning to the Tata fold after 69 years, it’s time for the new owners to take stock of the challenges they face and how to address them, before taking the ...

The Department of Veterans Affairs is working to move past its tendency to “take orders” and instead shift towards a vision-driven approach as the department makes progress on its overarching ...