There’s a lot to love about the new car experience, from the thrill of a smooth ride to that amazing new car smell. Arguably the best part is that you can give your new vehicle a fun and unique name!

Ever wonder why Infiniti changed its naming structure to something arguably more confusing? Believe it or not, there are about a staggering number of trademarks in the automotive industry today, which ...

There’s an emerging debate over how automakers name their new electric vehicles, and the stakes are enormous. Businesses obsess over brand and product names, and automakers are among the most neurotic ...

Do you have a name for your car? If not, today could be a good day to pick one because it's National Name Your Car Day. According to a survey by the GM Buy Power Card, 42 percent of Americans name ...

When BMW started introducing modern electric vehicles, it adopted a techy, Apple-inspired naming convention, resulting in names like the i3, i4, iX, and i8. However, enthusiasts of the brand will ...