You may have seen ube, also known as purple yam or purple sweet potato, popping up on trendy food blogs and on Instagram. But this trending tuber has deep roots in the Philippines, where it’s a key ...

MANILA, Philippines — Ube Cheese Pandesal was one of the biggest food trends that emerged during the pandemic. But even after the height of the pandemic, Ube Cheese Pandesal continues to be popular ...

In the last few years, ube desserts and drinks have become social media darlings, garnering attention and likes with their dazzling and bright purple colors. At Alameda’s Filipino Island Fest on ...

Ube isn’t exactly the newest food trend anymore, but it’s getting more popular by the year. Ube is the iconic purple yam from the Philippines, not to be confused with the taro flavor seen in bubble ...

Vivid and violet, this technicolour tuber is now a popular international ingredient. But for Filipinos, it symbolises their nation's history. The seller pointed to the large canisters sitting on his ...