Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

When someone clicks on an ad or a link, where they land often decides whether they sign up, buy, or bounce (leave the page). That’s why the type of landing page you choose when setting up a marketing ...

Do you pay attention to your e-commerce PPC campaign's landing page? Here's how you can improve them for optimal results. There is a wealth of information about how your AdWords campaigns are ...

Mailchimp, a powerhouse in email marketing, has expanded its repertoire to include robust tools for crafting landing pages that drive conversions. These focused web pages are designed with a singular ...

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can you ensure your ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...