Mercury Marine has just announced the launch of its two newest electric outboard motors, the Avator 20e and Avator 35e. The news follows the launch of Mercury’s first entry in the lineup, the Avator 7 ...

Mercury Marine’s recent ­foray into the ­electric-outboard market began with the ­Avator 7.5e, but as promised, both a higher-powered ­Avator 20e and 35e have now joined the lineup. Offering ­power ...

Take advantage of real dealer pricing and shop special offers on new and used boats. Select your boat to get started. A boat's history affects it's value—check the history of this 1992 Mercury and ...

Mercury Marine has been teasing its Avator electric outboard for more than a year, and the Avator 7.5e model made its public debut in January at the 2023 Consumer Electronics Show (CES). However, it ...

Research indicates that boats exclusively used in salt water, which are not maintained and cleansed with fresh water, may depreciate more rapidly. This could influence the book value 10% to 15%. Take ...

If an angler wants a new motor, there are more options than ever, more colors to match your gelcoat, and lower heartaches at the gas pump.

A scenic and remote Central Florida lake was transformed long ago into an incognito home of amazing tales. Its name is X. “We don’t extend invitations to Lake X often,” said legendary boat motor maker ...