To maximize your sales, you need to know as much about your customers as possible and tailor your product development, positioning, pricing and marketing directly to them. Your market is the broad ...
Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...
John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...