Knowing your audience is key to marketing and selling your products and services. And while most entrepreneurs know that they have to do market research to define their target audience when starting a ...

To create effective marketing strategies, agencies must first diligently learn about their clients’ audiences to gain deep understanding of the target demographic. Because each client’s audience is ...

Today, Facebook announced the launch of a new tool, called audience insights, that Page owners can use to learn more about who their target audience is by gathering geographic information, demographic ...

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, vice president of growth marketing at McAfee. Not a day passes ...

The necessity for high engagement rates seems obvious – responsive consumers purchase. But it’s so much more than numbers. Taking a hard look into the analytics of your brand’s audience engagement ...

Often, I hear uncertainty about the future framed as a debate around how people learn. There is ongoing speculation — by training and development experts within organizations as a conversation among ...