Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...

Since more and more people are watching TV with their mobile phones and tablets in hand, brands and advertisers are increasingly faced with a big problem: How do you reach audiences that are turning ...