I'm a Facebook ads management consultant for dozens of successful businesses, but you don't have to be an expert to know that the craziest yet most important time in Facebook ads marketing is Q4 — the ...

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Opinions expressed by Entrepreneur contributors are their own. As the owner of a small digital marketing agency and school, Facebook ads are a great fit for my business, my clients and my students.

Facebook's primary focus has always been to help members stay in touch with people they already know. Now that it is a publicly-traded company, Facebook generates revenue just like any other business.