A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with ...

You can use A/B testing to learn more about your audience and make changes so that you’re reaching them in the most effective way.

I’ve been a testing junkie all my life. Whether as the founder of the Single Grain digital marketing agency or as one of the co-founders of Content Marketer, I’ve always been obsessed with ...

Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights.

Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference.

Clickbait-y words like “here” and “this” do (unfortunately from a user experience perspective) help. But when we tried to use these features to predict the outcomes of headline A/B tests, they were ...

LinkGraph CTO, Manick Bhan, explains how to use SEO A/B testing to measure the impact of specific website optimizations on keyword rankings.

Much has been said about A/B testing techniques and the value that Website Testing can bring to website owners. In this article, I will not discuss what to test or how to do it, but how to analyze ...

Learn how to A/B test Facebook Ads in 2025 with this beginner-friendly guide. Optimize campaigns, boost ROI, and master ad strategies.