With primer, your makeup glides on smoothly and blends easily. Plus, it doesn’t rub off or smear. Primer gives your makeup something to hold onto, helping it last much longer. Read on to find out more ...

In this video, I demonstrate how I use Owatrol AP60 Grey, an all-in-one primer and finish, to coat a piece of wood quickly ...

Makeup artists swear by primers to create some of smoothest complexions in the biz (like Kim Kardashian and Selena Gomez). These silicone-equipped formulas help fill in crevices and create an even ...

Your primer coat is really important when painting new dry wall, as it preps the surface of the walls and ceiling to improve the paint's adhesion and coverage. But how many coats of primer do you need ...

Making makeup last is one of the biggest beauty concerns, right up there with achieving perfectly even winged linger and preventing lipstick from getting on your teeth. Using a primer on your face can ...

Your face looks polished at 8am and oddly slippery by lunch. The culprit isn’t always your foundation — it’s the step before it. Primer sits in that fuzzy space between skincare and makeup, and when ...

Yet another hotly debated beauty moot point, primer seems to creep back on our collective radar when the weather warms up. For some makeup artists, the skin prep product is an integral part of their ...

- Apply the right stuff: Look for brands that use the phrase "broad-spectrum" on packaging, and opt for SPF of 30 and higher, especially if you're fair-skinned. - Apply religiously: You need to ...