For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

The business-to-business (B2B) e-commerce market is on a growth trajectory to reach $3 trillion by 2027, according to Forrester. While this growth presents vast opportunities, one segment remains ...

Key insight: Small business is a segment where community banks can take more market share, according to the chief retail officer at Webster Five, a community bank in Massachusetts. What's at stake: ...

By Joseph Akyeampong EsqNot many people in Ghana will remember the short span of the South African retail shop, PEP STORES when it set up in Ghana. The lightning speed with which PEP Stores collapsed ...

‘As we reposition the focus of the organization [and as] we move from spending most of our time in the Fortune 1000 to a broader exposure to the business market, I do see those volumes starting to ...