Search campaigns will soon drop manual language settings, leaving AI to automatically detect and target user languages.

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and ...

Google Ads captures demand, LinkedIn Ads generates it. Here's how to map each channel to your funnel and maximize paid media ...

Every day this week, we and other close watchers of Google have been holding our breath, waiting for Judge Amit Mehta of the federal court in Washington to issue a ruling on how Google’s illegal ...

Google’s advertising chief Prabhakar Raghavan is reorganizing Google’s ads business – and adding new heads of measurement and privacy, according to multiple AdExchanger sources. As part of the reorg, ...

As I briefly mentioned two weeks ago, Google has updated the API documentation. Now, Google had told us what exactly was ...

The largest-ever analysis of Google’s ad practices on non-English-language websites reveals how the tech giant makes disinformation profitable.

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Google is monopolist in online ad tech: Judge Alphabet's Google illegally dominated two markets for online advertising technology, according to a federal judge.

A current Google executive testified that the company has silently raised ad prices within its search results in order to hit revenue goals — and that the stealth changes resulted in hikes from ...