Generation X, often seen as the bridge between analog and digital eras, played a pivotal role in shaping the modern world.

Often overlooked, Generation X may actually be the true architects of modern life. Long before smartphones, streaming, and ...

Add Yahoo as a preferred source to see more of our stories on Google. You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of ...

The digital age has created an unprecedented communication divide between parents and their children. Recent research from LifeStance Health in partnership with Researchscape International, conducted ...

Generation X, the Forgotten Generation, the Latchkey Generation, the Oregon Trail Generation; these are just a few of the names for the disaffected, sarcastic youth of the 1980s. Now, they are in the ...

Although I am a millennial myself, I have to give credit where it’s due. Gen X did a lot of things right. Born between 1965 and 1980, and often referred to as the "middle child generation," Gen X has ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Generation X is sometimes known as the forgotten generation. Born between 1965 and 1980 and sandwiched between baby boomers and millennials, GenX is currently the smallest generation, with only 65 ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...