A slew of fabricated stories duped Facebook users after the deadly floods — and sites promoting them had ties to ad tech ...

Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.

The announcement marks a major shift toward Meta CEO Mark Zuckerberg's plan to automate ad creation - including targeting, ...

Meta has been accused of inflating the return on ad spend (ROAS) for ads running on its Shops network, in serious allegations ...

In what appears to be a pattern of behavior reaching back a decade, Meta is said to have lied about ad performance numbers ...

Meta is working toward a near future when many of the ads you see on Facebook or Instagram are created from scratch by AI, and thus more easily targeted specifically to you. Its goal is fully ...

Meta Platforms Inc. (NASDAQ: META) is set to revolutionize the advertising industry by introducing a fully automated ad creation system powered by artificial intelligence.

Meta Platforms has considerably outpaced the broader market over the past year and analysts are highly confident in its future outlook.

Meta Platforms forecast third-quarter revenue well above analysts' estimates on Wednesday, as artificial intelligence once ...

Meta is the world's largest social media company. It served 3.48 billion daily active people (DAP) across its entire family ...

Meta Platforms Inc (NASDAQ: META) could potentially generate over $10 billion in annual ad revenue from its WhatsApp messaging service by 2028, according to an analyst.

Facebook's parent company, Meta, removed millions of accounts and adopted stricter policies against unoriginal content to help authentic creators break through on the platform.