In today’s post, we’re going to be taking a look at some of the best Facebook ad examples I could find. We’ll examine what makes them particularly effective, as well as ways you can make your own ...

Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their ...

Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...

The company’s sales to a Russia-connected troll farm raise big questions about free speech in advertising and beyond. Senators Mark Warner (center) and Martin Heinrich (far left) recently suggested ...

Remarketing, using Google Ads and Facebook, is a great way to repeatedly get your brand in front of interested eyeballs and make your online strategic approach more successful. It is a second chance ...

Between June 2015 and August 2017, millions of Americans were exposed to Facebook ads and posts generated by Russian operatives who sought to influence voter behavior and exploit divisions in American ...

In hearings this week, congressional leaders released several examples of the fake-news posts from Russia that reached an estimated 126 million Facebook users. But officials backed away from previous ...