Direct Response Television (DRTV) is one of the fastest growing media disciplines because of its interactivity, accountability and its discovery by Fortune 500 corporations. DRTV media buyers and ...

Direct-response business has recently been cited in discussions of ad-marketplace weakness as a piece of overall ad revenues for national and local TV companies.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), Internet and retail marketing programs. The Company brings a unique set of skills ...

WASHINGTON, April 13, 2021 /PRNewswire/ -- Global Media, a Moore company, announces it has been named the U.S. agency of record for direct response television for the International Fund for Animal ...

In yet another move shoring up its nascent television advertising initiative, Google TV has signed a deal with CoreDirect, the leading transaction agent for the direct response industry. The move ...

According to the Direct Marketing Association's Economic Impact report, Direct Response Television has grown by an average of 10.7 percent yearly from 1997 to 2002.

In the first of an occasional series on best practice in direct response advertising, Beverley Barker looks at television (DRTV) and how to do it successfully.

When it comes to the direct response television industry, the trend for 2014 will be producing commercials that are of higher quality coupled with an overabundance of toys. Great commercials ...

Direct response television can be an effective method to expose a product or service to a mass audience.