You set a price that feels “reasonable.” Low enough to win deals. Low enough to avoid awkward sales calls. Low enough that no one pushes back too hard. Then six months later, you’re exhausted, revenue ...

The world of microeconomics and business decision-making hinges upon a key concept: marginal cost. In the simplest terms, marginal cost represents the expense incurred to produce an additional unit of ...

Many words in the industry have multiple meanings and can sometimes get people’s heads in the wrong place. Cost of production, peer groups, transition planning and business structure are a few of them ...

What’s the fastest way to lower your cost of production? Chris Barron of Ag View Solutions says it’s to increase yield. “Stop trying to save money on the things that enhance or protect yield,” Barron ...

Avy Punwasee is a Partner at Revenue Management Labs. We help companies develop and execute pricing solutions to maximize profits. Cost-plus pricing has long been a standard method for setting product ...

But there’s more to the cost of food than what we pay at the store. Producing, processing, transporting and marketing food creates costs all along the value chain. Many are borne by society as a whole ...