Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Marketers are approaching a crossroads with their most important digital ...

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

Now in its eighth annual edition, WGSN’s Future Consumer 2025, the flagship white paper from WGSN Insight, aims to decode the signals of change that are influencing future consumer behavior. In its ...

Consumer Reports investigation uncovers Kroger’s widespread data collection of loyalty program members to create secret shopper profiles Investigation reveals that profiles can be inaccurate and may ...

Doug Bonderud is an award-winning writer capable of bridging the gap between complex and conversational across technology, innovation and the human condition. Personalization is now a priority for ...